Agthia team up with World Food Programme

Food and beverages group Agthia has teamed up with the World Food Programme (WFP) to raise money and awareness for some of the world’s poorest people.

Announcing the partnership at the SIAL exhibition on Monday, WFP senior partnership and business development manager Ashraf Hamouda said that food companies in the GCC had the opportunity to make a real difference.

“We are 100% funded by donations so the whole idea is now we are starting this programme in the GCC to ask for funds from the private sector as well as from the government and that’s really what we do,” he explained.

“The reasons for working with Agthia are really two fold— they are helping us to meet other corporate partners for donations and they are also helping to raise awareness and that awareness is part of the campaign we’re doing now.”

Hamouda said the partnership would be a long term strategy for the organisation, which helps to feed up to 100 million people across 74 countries every day.