Ian Schrager launches two new hotel brands

Ian Schrager is creating two new hotel brands under a new private company, Schrager Hotels, following the sale of Gramercy Park Hotel in New York, which was finalised on December 16.

The first brand will be a luxury lifestyle concept while the second is described as “incredibly stylish, less expensive and reasonable priced for both large major city centre 1000+room hotels and smaller hotels”.

The first hotel under these new brands will be a renovation of The Ambassador East in Chicago.

Schrager intends to roll out the new brands in international gateway cities worldwide, including London, Paris and Istanbul.

Meanwhile, Schrager is also continuing his work on the new Edition brand for Marriott.