Ibn Battuta Gate launches AED 6 million promotion

A new AED 6 million promotion from Ibn Battuta Gate Hotel will see one lucky winner walking away with a year in a one or two bedroom apartment at the hotel’s residences.

The hotel will be giving more than 20,000 people in the UAE the opportunity to take ownership of a gold key to the Gate in the four month promotion ‘Unlock the Gate’, which will offer members the chance to win a range of prizes, including a platinum key — owners of which will be entered in to a draw to win the year’s stay.

“The bounty of prizes on offer over the four months of Unlock the Gate tops the heady sum of AED 6 million,” said Cook.
He confirmed that participants in Unlock the Gate can become a platinum key holder by spending more than AED 5,000 at the hotel, while gold keys to the Gate are available at the Ibn Battuta Gate Hotel from the hotel’s concierge team or any of the restaurants, as well as through a special market distribution.

According to the hotel’s director of business development, Guy Epsom, Ibn Battuta Gate is no stranger to ‘bullish promotions’ in a bear market.

“Dubai is a marketplace that needs new marketing energy and we are not afraid to go all out, as Unlock the Gate shows. We have been open since October 2010, and this is already our second big promotion.

“We recently gave away more than AED 1.5m worth of prizes in a month long campaign with Dubai Eye 103.8 and we don’t mean to stop here. Our team has come up with some great ideas and they are currently ‘cooking’,” said Epsom.

“Unlock the Gate will take centre stage at Ibn Battuta Gate Hotel for almost 16 weeks, giving UAE residents and visitors to Dubai ample chance to join in the fun and walk away with some incredible prizes, including an apartment for a year,” Epsom enthused.

According to Cook, the promotion is part of a push to ensure that the community in Dubai feels that the hotel and its seven outlets ‘belong to them’.

The campaign will run at Ibn Battuta Gate Hotel until May 11 2011.