Nespresso boutique opens in Abu Dhabi

Louise Oakley, January 19th, 2011

Premium coffee specialist Nespresso has opened its first boutique in Abu Dhabi at the Abu Dhabi Mall.

Nespresso Middle East, Africa & Caribbean market director Jean-Marc Dragoli said: ““A new Nespresso boutique in Abu Dhabi has been added to the United Arab Emirates market and has been selected for those who value an informed and personalized engagement with the ultimate coffee experience,”

“At the heart of our new boutique lies the desire to further engage our brand community and offer coffee lovers even more choice in all aspects of their coffee experiences in the region”,

The Abu Dhabi boutique — Nespresso’s second in the UAE — offers a range of 16 premium Grand Cru coffees, stylish coffee machines and personalised service.

Part of the Nestle Group, Nespresso is exclusively distributed in the UAE by Perfetto Trading Company LLC.

Worldwide, the Nespresso portfolio totals 220 boutiques.