South Africa calls for agents to strike a pose

South Africa Tourism is on the hunt for talent in the UAE travel trade with the launch of fashion show contest ‘Bring your Personality to Life’.

The fashion show will be held to mark the launch of South Africa Tourism’s 2011 holiday brochure “I Luv South Africa the ultimate destination”.

The event is being managed by destination management company Tourism Point. Gurdip Dobson, business development manager, Tourism Point said: “We want to boost the trade by giving them a chance to be a top model. This is an opportunity for the agents to get out of their office and do something outside of their comfort zone which will not only be fun but great for their personal development.”

18 finalists, including nine girls and nine boys will selected to strut their stuff through an audition process, in front of a judging panel formed of representatives from sponsors Sun International, Etihad Airways, and South Africa Tourism.

The chosen finalists will then be trained by professional models to walk the ramp and “show their personality”. Contestants will whittled down to become to "iconic face of the travel trade"

“We are looking to showcase agent’s attitude, personality and how they can carry themselves," said Dobson.

The winning travel agents are in line for some amazing prizes including a five-day trip to South Africa for two, with flights on Etihad Airways, staying at Sun City, while runners up will receive exciting gift hampers from the sponsors.

The final takes place on 17 February at the Business Village in Deira, and celebrity guests including Miss South Africa 2010 will be in attendance. South Africa Tourism will also be holding a roadshow during the day for travel agents in order to showcase its new brochure. 

The competition is open to all travel agents and tour operators in the UAE - but you don’t have long to apply if you want to make it into the contest – registration closes on January 27 2011.
Contact: traderoadshow@southafricasholidays.com to apply