UAE hotels target ATM to 'boost RevPAR'

Arabian Travel Market has seen strong demand for exhibition space ahead of this year’s event, particularly from companies within the UAE, according to a statement by the show’s organisers.

The Dubai Department of Tourism and Commerce Marketing (DTCM), said the number of hotel guests in Dubai reached just under six million (6% growth) between January and September 2010. Similarly, a report from the Abu Dhabi Tourism Authority states that visitors to the UAE capital increased by 18% last year.

“Even though dozens of new hotels have continued to come online over recent times, the ability of the market to absorb this increased supply, with limited effect on occupancy levels and only minor down ward trends in room rates, speaks volumes for the coordinated government strategy, at local and federal levels,” said Mark Walsh, group exhibition director, Reed Travel Exhibitions.

Exhibitor bookings from the MENA region for Arabian Travel Market 2011 which takes place at the Dubai International Convention and Exhibition Centre from May 2-5, are already “very healthy”, with over three months still left in the marketing cycle.

Many nations have already exceeded the amount of space taken last year – with Syria, Saudi Arabia, Jordan and Qatar up by 11.8%, 7.5%, 3.8% and 3.6% respectively.

Organiser Reed Travel Exhibitions is optimistic of a 5-8% overall increase by the time the four-day show opens.

In light of such developments, Walsh said the increased interest in attending Arabian Travel Market comes as little surprise.

“Regionally, billions of dollars are being invested in tourism infrastructure – Emirates, Etihad and Qatar Airways are all aggressively expanding their fleets and flying to new destinations, diversifying their economies at a time when oil prices seem destined to settle comfortably above US $100 per barrel,” added Walsh.

The Middle East reported year-on-year increases in all three key hotel occupancy performance measurements in October 2010, according to industry consultants STR Global. Occupancy was up 0.5% to 67.2%, the average daily room rate rose 0.8% to US$162.54, and revenue per available room (RevPar) went up 1.3% $109.20.

Furthermore, the United Nations World Tourism Organisation’s 2020 tourism vision forecasts that the Middle East region, which currently receives 36 million visitors a year, will attract 69 million tourists by 2020, an average growth rate of 6.7%.
That forecast was made prior to Qatar’s successful 2022 FIFA World Cup bid, which is expected to draw many more visitors to the entire region.

In addition, Walsh referred to the extremely positive exhibitor response its pre-event workshops had received. “We are seeing intense interest from exhibitors at our workshops, which we are holding in Dubai today (Thursday 10 February) in the lead up to the event,” Walsh said. “People are keen to learn the best ways to maximise the huge potential of Arabian Travel Market for their business, from pre-show planning and online marketing through to onsite visibility and more.”

For more information on Arabian Travel Market 2011, log on to www.arabiantravelmarket.com