New ME marketing partner for Sun International

Africa's Sun International, has appointed Dubai based Tourism Point LLC to manage its marketing and public relations communications in the Middle East region.

Tourism Point will look after its business interests in the Middle East and will be responsible for executing focused and targeted marketing strategies to promote the brand

Sun International's marketing director Ian Anderson said: "Sun International is delighted to have a full time representation for the Middle East market based in Dubai, which underlines our commitment to the region. We have identified the Middle East as an emerging market due to its exceptionally strong potential evidenced by the increase of visitors to our properties. So far, majority of the visitors from Middle East to Sun International group’s hotels and resorts comprise of FITs, MICE and family travelers. This business is secured through tactical marketing campaigns, trade partners and through the airlines operating from the region.

"Our focus is to increase MICE, FIT and Family Leisure travel from the Middle East and we are glad to have secured the talents and experience of Tourism Point who will be instrumental in driving business to our properties."

Currently the Middle East accounts for around 5% of the group's annual international revenue with most of the visitors arriving from Saudi Arabia and Iran.

The most renowned resort is Sun City with its 1301 rooms and conference facilities for up to 1200 people. Also popular with the Middle East market is the Table Bay Hotel set in the heart of the Victoria and Albert Waterfront in Cape Town which has meeting facilities to cater to 250 people.