'Stringent food regulation' fuels Singapore growth
The surge in Singapore’s food and beverage exports to the GCC countries in 2010 has attracted the biggest contingent of food companies from the island nation to this year’s Gulfood exhibition.
Dean Tan, centre director of International Enterprise (IE) Singapore’s overseas centre in Dubai, UAE said: “the two most important [value propositions] are our stringent food regulation that is recognised on world stage”.
“Singapore’s food manufacturers have a very standard in terms of our counterparts. Under the GCC Singapore free trade agreement, halal certification is recognised on a GCC-wide basis, so you can see how the governments on both sides are coming together to recognise the food regulation we have. And then halal certification been one of the important trusts of this free trade agreement.”
The Tasty Singapore pavilion in Halls 7 and 9 of the Dubai International Convention and Exhibition Centre are showcasing the country’s latest flavours, trends and food innovations.
Leveraging the Tasty Singapore brand name, an initiative launched by International Enterprise (IE) Singapore in 2004, 40 Singapore food companies will be exhibiting under a collective brand identity.
“Among Singapore’s top food exports to the region are milk and dairy products, cooking sauces, seasonings, beverages, chocolate, as well as edible oil - namely sesame and palm oil products. But beyond these traditionally strong exports, Singapore companies are also eyeing growth opportunities in the health and wellness, convenience and Halal food sectors,” said Tan.
He added that the Middle East was increasingly acknowledging Asian-inspired cuisine and cited Gourmet Abu Dhabi’s featuring of Singapore chefs as a sign of this acceptance.
One the increase acknowledgment of asian inspired cuisines people are accepting seen that in doing the abu dhabi gourmet where top Singaporean chefs were featured.
“Because of all these factors we have good fundamentals to come to this market and Gulfood is a key show for us,” Tan added.
When asked if he thought the presence at the show was likely to increase next year he said the company would “let the market decide”.
“We will look at the response, but I think it could be another good year and we could bring in more [companies] next year.
“Last year we thought we reached a record high of having 24 companies with us, but we were wrong and we brought 40. It’s a timely opportunity as we are seeing a lot more interest in Asian influenced and inspired cuisine.”
A total of 16 companies will be unveiling new products at the Tasty Singapore Pavilion during Gulfood 2011 including three global launches that highlight the worldwide trend for a return to healthy eating.
“Restaurant chains like Jumeirah Group’s The Noodle House have really awakened residents across the Middle East to the unique fusion style of Singapore cuisine. This has in turn stimulated demand for Singapore ingredients and food products in local supermarkets. But most importantly, Singapore’s stringent food safety standards make us a reliable and trusted trade partner. We are looking forward to another successful year at Gulfood and to further strengthening bilateral trade relationships on behalf of our exhibitors and partners,” added Tan.