Dusit International invests in new website

Dusit International has launched a new interactive website, www.dusit.com, marking the beginning of its 2011 online marketing strategy.

Dusit International vice president sales and marketing, Jennifer Cronin, revealed: “Dusit’s online marketing strategy will play a key role in the long term marketing activities of all Dusit International hotels and resorts this year. With a fresh look and design, easy navigation, as well as many new features we will provide an even more convenient 24/7 connectivity to guests, corporate accounts, and the travel industry to book, amend, and confirm their business or leisure trips instantly worldwide.

“In addition, the new Dusit website will also help us understand our customer’s behaviour better with guest history, web statistics, conversion rates and Google analytics features. With an investment of almost USD 335,000, we aim to increase the overall online bookings through Dusit.com from 12 percent in 2010 to 25 percent this year as a minimum,” she added.

The hotel has also made social networking a priority, with social media standard operating procedures (SOPs) and social media champions at every Dusit property, responsible for all online communications activities.