Dnata unveils new branding for group's 'new era'

Dnata has unveiled a new company branding, following a period of unprecedented growth worldwide.

Hundreds of employees from across the group celebrated Dnata’s revitalised look and feel, which includes a new logo, at a launch event held in Dubai. A new company vision, mission and set of values have also been created to encompass the  diverse portfolio of businesses and unify over 20,000 employees around the world.

The brand refresh comes during a period of major growth for Dnata. Over the past six years, the organisation has quadrupled in size. Services include ground handling, cargo, travel, IT solutions and flight catering, in 73 airports, in 38 countries. Future expansion includes the launch of a corporate travel service in India next month.

The recent acquisition of Alpha Flight Limited - which provides flight catering and retail services for over 100 airlines worldwide - catapulted the company’s international flight catering business to its current position, now present at 62 airports in 12 countries. Dnata also acquired a 23% share in corporate travel company, Hogg Robinson Group (HRG) and 49% of the global outsource provider, Mind Pearl.

“Today is the beginning of a new era for dnata, our customers and our staff,” said Gary Chapman, president, dnata. “The brand refresh represents the start of our journey as a global, unified company. It has been an insightful and creative process which will further enhance our customer offering through our values of ‘service excellence’ and ‘delighting customers’."