Dubai to take part in online travel exhibition

Some of the world's top luxury travel companies and destinations, including Dubai, will be participating in a completely new concept in reaching out to consumers.

The first entirely online exhibition will be held on June 29.

UltratravelVirtual will have stands, brochures and product experts available to meet and interact live online and show the latest travel experiences they have to offer the consumer.

"This is a world first so we are intrigued to see how the public responds. A virtual travel event where the consumer can explore, ask questions, interact and find inspiration, answers to questions and even book a holiday could be the future for how we find information for our leisure travel;" says Nick Perry, chairman UltraTravel

Luxury hotel brands including One&Only, Raffles, Fairmont and destinations like Dubai, Thailand and the Bahamas are all participating, as are premium travel arrangers Cox & Kings and ITC Classics.

Visitors to the show can win prizes, including a week in a three-bedroom private villa in Barbados and hear the thoughts of seasoned luxury travellers like Eddie Jordan of F1 fame from the comfort of a PC, laptop or iPad.

Ultratravel Virtual is completely free to attend and runs from 9am to 5pm on June 29. To participate consumers register in advance via the website www.ultra.travel.