Atout France to launch agent training scheme

Atout France, the French Tourism Authority is set to launch an online training programme for travel agents in the Middle East to increase awarenesss of France and help them sell the destination.

The web-based training module was originally planned to be launched in Egypt, but will now be launched in the UAE.

Karim Mekachera, director, Atout France Middle East office said: “The module is finished – it’s ready and it will be launched this year. It was originally planned for Egypt but with what happened in Egypt everything was put on hold and it will now be launched here.

“At the beginning we will take around five travel agents or tour operators and then we will see the results,” he said.