Accor expands Mercure brand in Abu Dhabi

Accor is expanding its Mercure brand with the rebranding of the Novotel Abu Dhabi City Centre to Mercure Abu Dhabi City Centre.

Christophe Landais, managing director, Accor Middle East commented “The Mercure Abu Dhabi City Centre is the latest addition to Accor’s current network of 18 Mercure properties in the Middle East and offers a warm atmosphere with a classical spirit, and comfortable living spaces all at great value for money.”

The Mercure Abu Dhabi City Centre offers 215 rooms, four restaurants offering a range of cuisines and two bars, eight meeting rooms as well as a temperature controlled swimming pool, a fitness centre and sauna, steam room and Jacuzzi.

The hotel is located in the heart of Abu Dhabi business district on Hamdan Street, which is well connected to business centres and to the airport, and is ideal for both the business clientele who regularly travels to Abu Dhabi and for leisure travellers who will enjoy the close proximity to shopping centres and the beach.

By number of rooms, Mercure network is the third largest midscale hotel chain worldwide, outside North America, with a network of 700 hotels in 49 countries.

Mercure brand is reinforcing its position as a prime player in its segment by intensifying its growth in particular in emerging countries both under management and franchise agreements. In the Middle East, Mercure currently operates 18 properties with 3,187 rooms in Bahrain, Egypt, Qatar, Saudi Arabia, Yemen and UAE.