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Kim Kardashian to launch milkshake outlet in Dubai


Hotelier Middle East Staff, July 17th, 2011

Milkshake bar, ‘Millions of Milkshakes’ will introduce US reality TV stars Kim Kardashian and her mother Kris Jenner to the UAE to celebrate the grand opening of the first franchise outside of United States in The Dubai Mall this October.

Kim and Kris are making a three-day visit to the UAE and they will create their signature shakes at the launch on the evening of Friday 14 October.

“I am so excited to be working with Millions of Milkshakes and Emirates Hospitality to launch my very own signature shake in the Middle East and I can’t wait to introduce it to my fans in the UAE!” said Kim Kardashian.

Customers of the outlet design their own milkshake with more than 50 toppings to choose from.

Any of these toppings can be blended with a choice of ice cream or non-dairy ice cream to make their own custom shake or sundae.

Kim joins a long list of Hollywood actors, musicians, and athletes who have tried or created shakes at Millions of Milkshakes including Miley Cyrus, Pamela Anderson, Shaquille O’Neal, La Toya Jackson, Lindsay Lohan, David Beckham, Leonardo DiCaprio, Reese Witherspoon, Mallika Sherawat, Adam Sandler, and the Jonas Brothers.

The Millions of Milkshakes outlets have become a hot-spot for celebrities with a love for milkshakes, as they can create their own signature shakes which are then featured on the menu.

Millions of Milkshakes founder and media mogul behind Hollywood.TV, Sheeraz Hasan, has reportedly dreamed of opening an outlet in the UAE.

He has realised this by partnering with Emirati businessman, Aldaba Saif Al Darmaki, chairman and founder of Emirates Hospitality.

“It is an honor to be working with Emirates Hospitality for the launch of Millions of Milkshakes in the UAE,” said Hasan.

“After being approached by numerous parties across the UAE eager to get hold of the master license of Millions of Milkshakes, it was not until I met with the young Emirati Aldaba Saif Al Darmaki, a visionary businessman from Abu Dhabi, that I found the perfect partner. We both share a passion for unique brands, media, youth, culture and a strong understanding of the power of celebrity branding.”

He added he was delighted to be joined by Kardashian and Jenner to celebrate the opening.

“We will be inviting Kim’s and Kris’ thousands of fans across the UAE to come and see them as they make their own signature shakes in The Dubai Mall in October, so watch this space!” Hasan added.

Emirates Hospitality focuses on youth-orientated businesses and therefore, a partnership with Millions of Milkshakes was a natural fit said Darmaki.

“I’m always on the lookout for unique business concepts and it is my mission to bring successful brands to the UAE that will really appeal to the people living and visiting the region,” he asserted.

“After witnessing the huge success of Millions of Milkshakes in the US, I was very keen to bring the concept to my home country. I’m thrilled to be partnering with Millions of Milkshakes in its first ever overseas project and I am positive we will have great success in our growing region.”