IHG launches new booking initiative

InterContinental Hotels Group (IHG) has launched a new web-booking initiative for IHG customers.

“Best Price Guarantee” offers a website guarantee to guests booking on any of the IHG brand sites — any guest who finds a qualifying, lower room price for an IHG hotel elsewhere online will receive their first night free, and the rest of their stay will match the price found.

“IHG understands how much price influences a guest’s booking decision,” says Michael Menis, vice president – IHG Web and Interactive Marketing.

“We are so confident we have the best prices for our hotels on our websites, that if guests find a lower price elsewhere online, we will back it up with the most powerful guarantee ever and give them their first night free and the rest of their stay at the lower price found. The Best Price Guarantee is our pledge to IHG guests that we understand their needs – and are backing it up with a free night,” he added.

The benefits of the Best Price Guarantee as part of IHG’s new “Book With Us Advantage” are available at all seven of IHG’s hotel brands — InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.