KSA accounts for 40% of GCC travellers to Monaco

Saudi Arabia accounted for nearly 40% of GCC travellers to Monaco in 2011, according to the country's tourism board.

Speaking at a press briefing in Riyadh this week, Michel Bouquier, president of the Monaco Government Tourist and Convention Authority said: “The number of outbound travellers from KSA to Monaco has steadily risen year on year. Arrivals from Saudi were up 19.7% in 2011 (H1) when compared to the same period last year."

As part of its promotional campaign, Monaco is also rolling out for the first time in KSA its ‘Monaco Private Label’ programme - an invitation to individuals identified as worthy of enjoying exclusive access to Monaco’s many elite offerings.

“Monaco Private Label is a means of appreciation for the Principality’s most valued elite visitors, and we are here to reaffirm the value we place on our relationship with our loyal guests from KSA,” added Bouquier.