Six social-media tips for travel agents
1. Speed matters — if someone sends you a Facebook message / Tweet / you must respond immediately otherwise the opportunity will be lost.
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2. Don’t make it your mission to garner a million friends / followers. Instead concentrate on reaching out to smaller numbers in your target audience.
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3. Google yourself and your competitors regularly to find out what is being said about you online.
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4. Be fun and exciting with your posts.
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5. Don’t over-share. Reams of updates about the time of day, the weather / what you ate for lunch are not fascinating for anyone.
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6. Start with a Facebook page; but Kubler suggests travel agents could use location-based services such as Foursquare or Gowalla to provide travel suggestions to clients.