06 Orient Travel
Staff: 260 Offices: 28 CEO: Asim Arshad

Orient Travel employs 260 staff across the UAE. The company has the distinction of being the only TMC with offices in all seven Emirates. The company’s average sales turnover is in excess of US $177 million (AED 650 million) per annum.
Despite the recent recession, Orient Travel has embarked on an expansion spree, adding new offices across the country. This year Orient opened new branches on Sheikh Zayed Road, Dubai, and Passport Road, Abu Dhabi and is set to launch a new office in International City, Dubai soon.

Other recent developments include a strategic partnership with Indian online travel company, Cleartrip to become their fulfillment partners in the region.

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Orient Travel also represents Egencia, an Expedia Inc. company in the UAE and services all corporate accounts handled by Egencia worldwide. Recently Orient became the first TMC to be given complete hotel online content of Expedia outside the company’s own offices. These international partnerships have played a major part in helping Orient grow its corporate business this year.

The online sector will be a major focus for Orient Travel going forward. The company has already launched an online booking tool for corporate clients, and will follow that with one for retail customers in 2012. A new CRM system has also been introduced across every Orient Travel office to allow consultants to better manage customers and build loyalty programmes.

In further developments Orient Travel partnered with Malaysia Tourism this year for a road-show across Sharjah and Ajman as part of a successful joint pre-Ramadan campaign; the company was also involved in organising two golf tournaments at the Emirates Golf course in addition to sponsoring monthly medals at the Sharjah Golf & Shooting Club.

CEO Asim Arshad has been with Orient Travel for over 30 years and as such is regarded as a major player in the region’s travel industry, especially due to his proactive involvement in the Dubai Travel and Tour Agents Group (DTTAG) and Sharjah Travel Agent Association.