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MMI Travel sells 25% of London Olympics packages


Monika Canty, December 27th, 2011

MMI Travel said it has already achieved 25% of its forecasted sales on packages to the 2012 London Olympic Games, and expects to have sold over half by the end of January.

The official Olympics ticket reseller in the UAE is selling packages starting at US $3428 (AED12,593) up to $23,036 (AED84, 615) for two people, including flights, hotel accommodation, game tickets and transfers.

Silver packages, which include economy-class flights from Dubai, three-nights accommodation and tickets for the equestrian event on August 7, start from $3428 (AED12,593) for two. Gold packages, including tickets for the athletics events on August 5 start from $4875 (AED17,910) for a six-night package; and a nine-night Platinum package, with tickets to the closing ceremony and business class flights costs $23,036 (AED84,615).

A spokesperson for MMI said: “Tickets have been on sale since the beginning of November but we only made the announcement a couple of weeks ago. We haven’t yet started actively promoting or advertising the tickets or packages, so it’s still early days, especially for the UAE which is known to be a late booking market.

“We’re pleased with the response so far. Indeed we have already reached 25% of our forecasted sales and predict that we will have sold over half by the end of January 2012. Enquiries about equestrian and athletic events are probably the highest.”