For the first time, Jumeirah Group will host a New Year's Eve party on the Burj Al Arab beach which overlooks the sail-shaped luxury hotel in Dubai.
Partygoers can bring in the New Year with an "unrivalled view of a truly amazing firework display", according to Jumeirah.
Tickets for the party are priced at AED 650 per person (US $177), including a bottle of bubbly per a couple, nuts, popcorn, chips, macaroons and caramalised almonds.
Bookings can be made through restaurant reservations on +971 4 301 7600 or by emailing BAArestaurants@jumeirah.com