Bahrain Air launches international loyalty scheme

Bahrain Air has launched an international loyalty rewards programme for frequent fliers.

The programme, which started on January 2, gives passengers a complimentary single journey, excluding taxes, on any route per seven boarding card stubs, or a return journey per 11.

A similar pilot scheme was introduced in August for customers in Bahrain but airline CEO Richard Nuttall said: “We have been planning the international launch of this programme for some time and the beginning of 2012 seemed appropriate to show our loyal customers that their patronage and trust is greatly appreciated.”

The class of the complimentary tickets is determined on the class of the stubs submitted. Marketing manager of Bahrain Air, Naeem Mahamoor, said: “Our main focus is to deliver a simple and effective rewards programme for loyal patrons of Bahrain Air.”

The airline is the Kingdom of Bahrain’s second national carrier, flying from more than 20 locations and links Bahrain to Africa and the Indian Sub-Continent.