Jumeirah to launch luxury London 'hotel homes'

Jumeirah Group, the Dubai-based luxury hospitality company, will open a new concept in luxury accommodation on Park Lane in London later this month.

Reservations for the Grosvenor House Apartments by Jumeirah Living are currently being accepted for stays from February 20, with a full opening on April 2.

The exclusive "hotel residences" combine the services of a five-star Jumeirah hotel with the privacy of an exclusive Mayfair residence, appealing to high net worth individuals, Jumeirah said in a statement.

Services at the Grosvenor House Apartments include 24-hour concierge, daily maid service, At Home Business Solutions with an executive boardroom, gym, 24-hour in-residence dining, secured access and Spa Illuminata At Home treatments.

Located in the iconic Lutyens building dating from the 1920s, it comprises 133 apartments which range in price.

Apartments can be reserved for either short or long stays and are priced accordingly.

There are four penthouses on the top floor, which have private lift access, feature private balconies with impressive views over Park Lane and the rooftops of Mayfair, as well as the use of a self-drive Aston Martin Rapide house car.

A butler service offers residents a personalised approach to the best in Mayfair and London, with a promise to respond to any request within five minutes, 24 hours a day.

Residents on the 7th and 8th floors have a team of on-call butlers ready to assist with packing and unpacking as well as catering to residents' every need, including weekly grocery shopping.