Founder of the Nobu brand, chef and restaurateur Nobu Matsuhisa. Founder of the Nobu brand, chef and restaurateur Nobu Matsuhisa.

Dhaliliyah Est., a Saudi Arabian investment and development group, and Nobu Hospitality LLC have signed definitive agreements to create a new joint venture company to develop luxury Nobu Hotels and Restaurants within Saudia Arabia and Kuwait.

The joint company, called Saudi Nobu, will initially target Riyadh.

Founder of the Nobu brand, chef and restaurateur Nobu Matsuhisa told Hotelier Middle East: “Next year in first quarter we are opening Riyadh in Saudi Arabia; it is [under] construction so it may be more [but] next year for sure. We are looking for more locations in partnership with Dhaliliyah”.

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Dhaliliyah is owned by the Her Royal Highness Princess Nouf Bint Mohammed Bin Fahad Al Saud, daughter of His Royal Highness Prince Mohammed bin Fahad bin Abdul Aziz al-Saud, the Governor of the Eastern Province of Saudi Arabia.

Dhaliliyah and Nobu Hospitality anticipate identifying wider opportunities to build on the strengths of the two organizations.

Meanwhile, Matsuhisa confirmed that the world’s first Nobu Hotel will open in Las Vegas in November 2012.

On March 8, Caesars Palace Las Vegas and Nobu Hospitality announced that they signed a non-binding letter of intent to develop the Nobu Hotel at Caesars Palace.

Chief Executive of Nobu Hospitality Trevor Horwell said: “We will bring the DNA of the Nobu brand to life in this venture through the vision of Nobu Matsuhisa with his fellow long time partners and friends Robert De Niro and Meir Teper.

“With a renowned location in Caesars Palace, the luxury Nobu Hotel Las Vegas will be a destination for style-makers and trendsetters, offering an immersive, fun and social experience.

Under the plan, the interior of the Centurion Tower at Caesars Palace will undergo a multi-million dollar renovation to create the Nobu Hotel within the resort.

The 180-room Nobu Hotel will feature 16 suites and a penthouse with a stylish interior design that showcases natural materials, fused with Nobu’s signature Japanese elegance.

Nobu Hotel guests will enjoy private check-in and the unique benefit of room service from Nobu’s acclaimed culinary team.

The centerpiece of the renovation is the 9500ft² Nobu Restaurant and Lounge at the base of the Nobu tower.

Classically trained in Tokyo, world renowned chef Nobu Matsuhisa has leveraged his life abroad in South America and around the world to create a culinary and hospitality brand with universal appeal.