Equalis drinks launch in the Middle East

Equalis drinks are being launched in the Middle East through Quantum International, targeting hotels and spas in the region, specifically in the UAE.

The group is focusing on Dubai, and plans to open a branch in the emirate this year, but is currently working with agents to distribute the fruit drinks.

The drinks are available in four flavours – break-up, de-tox, dry time and relax, each blending natural fruit juices and herbal extracts.

David Bernardi, marketing and business development manager, Quantum International Group Holding Ltd, said: “Equalis Drinks are made thinking about specific market players – upscale restaurants, hotels, spas, wellness and beauty centres and gourmet stores. These are our target where we will seek to expand the drinks and we are confident to have good chances to expand step by step the product in the region.”

He added: “The Middle East is a very important hub for Equalis, having prestigious hotels in every city and all of them pay big attention to food and beverage products, which is a very key point for us.”