Jumeirah's Noodle House set to expand into UK

Jumeirah Restaurants, a unit of the Dubai-based Jumeirah Group, has signed a licence agreement to open 27 Noodle House restaurants across the UK.

Under the deal with the EQ Group, the first of the restaurants is expected to open later this year.

The agreement is part of Jumeirah Restaurants' strategy to enter mainland Europe and the USA with its branded eateries.

Phil Broad, managing director of Jumeirah Restaurants, said: "We are delighted to have signed an agreement with EQ Group. They have vast experience in the restaurant and hospitality industry and we have an extremely strong relationship with them already.

"Having personally worked extensively in the UK with TGI Friday's, Tesco's, Pizza Hut, Outback Steakhouse and Starbucks, as well as with the Caprice Holdings group brands in the MENA region, I have seen how best-in-class brands deliver superior results to an increasingly sophisticated consumer.

"We have no doubt that the Noodle House will prove to be an amazing success when it opens in this exciting market."

Imshan Jamal, managing director of EQ Group, added that strategically important locations would support the expansion of the Noodle House across the country, such as London, Manchester, Birmingham, Glasgow, Edinburgh and Liverpool.

Jumeriah Restaurants owns a number of other popular brands, including The Flaming Revolution and AllFreshCo.

The company has already started chains in Russia, Morocco and Lebanon this year.