Formerly The City Centre Hotel, the entire refurbishment and full rebranding to Pullman Deira City Centre is already well underway.
The first stage of the rebranding to become a Pullman Hotel - Accor’s upscale hotel brand - will be completed by the third quarter of 2012.
The hotel is aiming to cater to both the business and the leisure traveller “with the finest facilities in a sleek and modern environment”.
General manager Laurent Noury said the rebranding and refurbishment would “infuse the interiors with classic chic décor”, which is “part of the brand dynamic focus and comprises a refurbishment of all guest rooms and public areas”.
The 317-room property will offer three food and beverage outlets, a rooftop spa and swimming pool, and nine meeting rooms with private breakout areas with the flexibility to host different sized events from board meetings to conferences.
“We are delighted with the full renovation of the property, which will firmly establish Pullman Deira City Centre Dubai as one of the city’s leading hotels,” Noury added.