Taj Palace Dubai looks to new markets

Taj Palace Dubai is aiming to reinforce its key selling points to the region’s travel trade and overseas, according to general manager Andreas Mueller.

He said room rates were on the rise, increasing 12% in the past year, but one key priority was to promote the hotel and its “convenient location” to audiences beyond the GCC and family leisure segments.

“Our message is that there are huge benefits for visitors staying at the Taj Palace Dubai in Deira, within easy reach of the Creek, the heritage areas, the international airport, the Creek Golf Course and Marina, Festival City and much more,” he said.

“We are picking up business from India and Iran, and like all hotels, have seen GCC visitor numbers boom, with Saudi guest levels growing 50 per cent over last year.New markets for us include South Africa and the CIS countries.”

With summer rates and packages in place, management will be stressing new initiatives including an upcoming kids’ programme including special check-in, tailored amenities, menus and goodie bags.

In addition, wi-fi has recently been installed throughout the Taj Palace Dubai and a soft refurbishment has been completed.

“With our range of award-winning restaurants, superb spa and comprehensive meeting and business facilities, the hotel has every element to meet the requirements of both corporate and leisure guests, whether from the region or overseas,” added Mueller.

“We are looking forward to stressing this message to the travel trade at the Arabian Travel Market, as well as continuing to facilitate Internet bookings given the rise of online travel agencies and the streamlining of the web booking process.”