Park Regis Kris Kin introduces loyalty programme

The Park Regis Kris Kin Hotel Dubai has launched a loyalty programme aimed at attracting and rewarding business travellers.

The scheme offers 10 points for each night booked at the property, redeemable in a variety of ways.

One hundred points entitles the guest to four free standard alcoholic drinks at its Grandstand Sports Bar, while 700 points would earn a two-night weekend break, including buffet breakfast, for two people.

Scott Butcher, general manager, said: “The rewards scheme is designed to build loyalty not only among bookers but also the corporate travellers themselves. We are delighted to launch this card and have an array of rewards on offer ranging from meals, beverages and accommodation in the hotel to desert safaris – simple treats that everyone will enjoy.

“In addition, those regular travellers returning to stay at the hotel become recognised by our staff who can deliver the service and products they enjoy and expect, helping to make the whole hotel experience more of a home away from home, with added premium amenities.”

The programme is free to join, and valid for those booking company travel. Points are accumulated on a calendar year-basis and can be used until June of the following year.