MMI steps into mainland Africa with Tanzania arm

Wine, spirits and beer supplier MMI has launched a new offering in Tanzania following its success in neighbouring Zanzibar over the last two years.

The launch is the result of a joint venture with existing partners Saleh and Stephi Said and will see the offering based in Oyster Bay, Dar Es Salaam.

“This is MMI’s first step into mainland Africa and as such marks a key point in our ongoing international expansion strategy” MMI Group CEO, Andrew J Day explained.

“Tanzania and the wider region are currently enjoying solid growth in the alcoholic beverage category and continue to offer strong potential. The macro economic and demographic profile supports the sustainability of this trend as the young population continues to expand and evolve. We can already see the thirst for quality, image and innovation combined with increasing disposable income driving a move to premium brands and sparking the growth of the wine category.

"This new business gives MMI the opportunity to tap into this exciting market and utilise many of our strengths such as building premium brands, developing the wine category and retailing which we well known for in the Gulf.”

The MMI store aims to deliver an outstanding shopping environment for quality wine, spirits and beer, at great value for customers in Dar Es Salaam. From entry level, branded wine, spirits and beer, through to premium international labels; affordability is supported by regular in-store promotions across leading world brands to excite and reward customers.

Saleh Said, director of MMI Tanzania stated: “As MMI Partners, we are delighted to collaborate to bring together local market expertise with their international support and best practice. We have a best in market retail store offering great value across a wide portfolio from entry level to prodigious brands and are looking to expand our operation to supply the On Trade restaurants and bars, Embassies and further afield in the very near future.”

Customers will also be treated to regular in-store wine tastings and cocktails of the month offers.