Just Falafel to enter Lebanon and Qatar in August

Just Falafel, the UAE-based vegetarian fast-food chain, will launch its debut outlets in Lebanon and Qatar this month.

The expansion is part of a region-wide growth plan, whereby the company is eyeing opening one outlet each week on average in 2012 – currently it has accrued 20 outlets.

The two upcoming Qatar outlets will be in Doha, in Musheireb and Al Nasser Street. The Lebanon branch will be in Bechara El Khoury Beirut, with a further one in City Mall.

Just Falafel’s CEO Fadi Malas said: “Lebanon and Qatar are key growth markets for the Just Falafel brand and we are confident that our outlets there will exceed expectations, once residents experience our fresh, healthy and globally-seasoned approach to this traditionally Middle Eastern delicacy. We’re expecting 10 stores to open in Lebanon and Qatar, alone, in the next 12 months.”

He added: “Social media has been a key enabler of Just Falafel’s success. With almost a half-million fans on Facebook, our page is achieving it’s highest-ever traffic, reaching 30 million impressions per month and saving the company considerably compared to traditional marketing tools.”

The brand is now in five regional markets, and has expressed interest in expanding to India and the UK.