Bubbles & Boba teams up with Vimto for new flavour

Bubbles & Boba has launched a brand new flavour called EmiraTEA, to be available throughout the UAE during Ramadan and summer.

The flavor, designed to celebrate the tastes of the Emirates, has been produced in collaboration with Vimto mixed with banana flavour.

“If you head into any popular Arabic café or juice shop in the UAE one of the most popular drinks is banana juice mixed with Vimto. We wanted to create our own unique bubble tea version so have created our new EmiraTEA drink to celebrate this popular combination and embrace the local tastes,” said Alex Mir, co-Founder of Bubbles & Boba.

Bubbles & Boba was launched earlier this year, specializing in bubble tea – a drink made up of hot or cold tea, milk, sugar and giant black tapioca balls. There are also refreshing fruit flavours and smoothies available, ideal for Dubai’s hot summer months. Ice is added and the drink shaken to create the bubble effect. Bubble tea is often referred to as pearl shake, tapioca ball drink, boba ice tea and bubble drink.

Speaking about the collaboration with Bubbles & Boba Anwar Zaman, VP of marketing for Aujan Industries said; “Vimto is a classic premium beverage, whereas bubble tea is very new to the Middle East, so the idea of bringing the two together is an exciting chance to show how versatile Vimto is as well as present it in a way that hasn’t been done before.”