Wyndham signs 10 Saudi hotels under Days Inn brand

Wyndham Hotel Group has announced the signing of an exclusive development agreement for the Days Inn brand in Saudi Arabia with Riyada International Hotels and Resorts.

Riyada International is currently the master franchisee for Wyndham's Ramada brand in the Gulf kingdom.

The signing of the deal for 10 hotels was announced at the headquarters of the Saudi Commission of Tourism and Antiquities in Riyadh.

The development of the Days Inn portfolio in Saudi Arabia will be spread over the next seven years, officials said in a statement.

Rui Barros, Wyndham Hotel Group's senior vice president and managing director for Europe, Middle East and Africa, said: "We are delighted to expand our relationship with Riyada International Hotels.

"This brand has exceptional growth potential in this market as it is perfectly suited to the growing number of travellers seeking comfort and quality accommodation without a mid-market or upscale price tag."

Muhammad Al-Amir, founder and managing director of Riyada International Hotels and Resorts, added: "We have worked in partnership with Wyndham Hotel Group for the last seven years to successfully build the Ramada brand within the kingdom.

"To now work together to launch Days Inn, another leading global brand, represents a significant milestone for us."

Days Inn is a leading global brand in the economy segment with more guest rooms than any other economy brand in the world and over 1,830 hotels worldwide.

Existing Days Inn hotels in the Middle East include two hotels in Jordan and one in Bahrain.

Barros added: "We are fully committed to growing our presence in the Gulf, both through the expansion of our existing, trusted brands such as Ramada and Wyndham Hotels and Resorts, as well as through the introduction of new brands such as Super 8 and Days Inn, which cater to currently under-served segments in the region."