JW Marriott Marquis Dubai gears up for big launch

Louise Birchall, January 16th, 2013

The world's tallest hotel JW Marriott Marquis Hotel Dubai has appointed Dabo & Co to manage its grand opening event.

The Dubai-based agency will organise the official launch of the 1608-key, 355m high hotel scheduled for February.

“The DABO & CO team took time to thoroughly understand the brand principles of JW Marriott and positioned the grand opening plan around our target audience and aspirations for the hotel," said Marriott International vice president sales & marketing, Middle East and Africa, Jeff Strachan.

Dabo & Co managing partner Lucy d’Abo added: “The JW Marriott Marquis launch is a tremendously exciting project and will be the perfect platform for us to showcase how we can deliver phenomenal results through our integrated events, PR and digital approach.”