Region's top five hotel Facebook pages

Hotelier Middle East Staff, January 30th, 2013

Iconsulthotels founder Martin Kubler shares some examples of hotels he believes are leading the way on Facebook...

1 InterContinental Dubai Festival City (www.facebook.com/InterContinentalDubaiFestivalCity): This has been an excellent page for a long time. Nice imagery, useful tabs, and consistent replies to questions and comments posted by fans make this page a great example of a hotel Facebook page.

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2 Hatta Fort Hotel (www.facebook.com/HattaFortHotel): This page recently received an overhaul and now features a direct online booking tab.
The page also has an interesting timeline, which allows fans to find out more about Hatta Fort’s 30-plus year history and which features some rare black and white photographs. TripAdvisor, YaDig and Foursquare integration also help to make this a very useful and engaged page.

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3 Sofitel Dubai Jumeirah Beach (www.facebook.com/SofitelDubaiJumeirahBeach): It’s stylish, it’s friendly, it’s just sufficiently French to wow fans – it’s the Sofitel JBR. Good use of the page’s tabs with nice tab images. There’s also an online booking tab, though it’s hidden below the fold and less visible. This Facebook page is also very good at engaging fans in conversations.

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4 Aloft Abu Dhabi (www.facebook.com/AloftAbuDhabi): A good page, because it manages to showcase the property’s funky personality in a very suitable manner. It is nicely engaged with frequent updates and also a very targeted fan population.

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5 Amwaj Rotana, Jumeirah Beach (www.facebook.com/AmwajRotana): Perhaps the best of all Rotana pages (which vary from very good to non-existent). Bonus points for full TripAdvisor integration via one of the four ‘above the fold’ tab-spots. It’s overall a very friendly page with a good variety of content and nice imagery.