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Adagio Fujairah Town Centre

Accor is rolling out its midscale apartment brand Adagio across the Middle East. It will debut in 2013 in Abu Dhabi, with the opening of Adagio Abu Dhabi Al Bustan, a 279-apartment property, and in 2014, Saudi Arabia will get to experience the brand that Accor says allows guests to experience “the city at your own rhythm”.

But Hotelier is most looking forward to the opening of Adagio Fujairah Town Centre. It marks the continued progress of Fujairah as an emirate in terms of its hospitality offering and with Abu Dhabi’s plans to export its oil through Fujairah, its importance is only going to grow.

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It is little wonder that major brands are paying an interest in the emirate, with the diversification of the types of property impressive in an emerging market.
Accommodation options range from comfortable studio to two-bedroom, ready-to-live-in apartments.

Guests can benefit from an array of optional services, whether they stay for a few nights or several months in one of the 72 apartments.

Accor Middle East managing director Christophe Landais commented on the company’s expansion plans for Adagio: “The global network of Adagio City Aparthotel already comprises 30 Aparthotels with more than 3000 apartments in key European capitals and primary cities. The brand has an ambition to develop 100 Aparthotels across the world by 2015”.

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