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Frasers launches mobile website and free wi-fi


Louise Birchall, February 7th, 2013

Frasers Hospitality Pte Ltd (Frasers) has launched a new mobile-optimised website, and complimentary high-speed wi-fi at its properties. 

The new mobile site is designed to be user friendly with easy scrolling. It enables instant access to check on accommodation availability and modify bookings, property information, special offers and promotions.

Serviced apartment residents can connect directly with individual properties through the click-to-call function as well as one-touch access to Fraser World.

“The ability to access information immediately and complete tasks while on the go has become such an essential part our lives today. Nearly three in four business travellers own a smartphone and there will continue to be an increase in mobile travel research by 30-43% according to a forecast by Google2," said Frasers Hospitality Pte Ltd CEO Choe Peng Sum. 

"This new initiative is part of our ongoing effort to enhance the Frasers experience and provide our tech-forward residents with the convenience and efficiency they have become accustomed to.”

As part of the launch of frasershospitality.com, the group is offering 15% off best available rates, with 20% off for Fraser World members – Frasers’ complimentary guest recognition programme available to all travellers – for reservations of up to seven nights made through the mobile website.The promotion will run for two days from February 7-8.

Frasers Hospitality Pte Ltd’s current portfolio, including those in the pipeline, stands at 76 properties in 41 cities and more than 12,300 apartments worldwide.