Midamar unveils new halal range at Gulfood 2013

US halal food supplier Midamar will be introducing its new Halal Turkey Deli Meats line at this year’s Gulfood 2013 exhibition.

Established in 1974, Midamar is the first halal food company in the USA to export USDA approved protein products to the Middle East and S.E. Asia and the company has been a long standing attendee at the world’s largest food and hospitality show.

“As a brand, Midamar has established a reputation for premium quality beef, chicken, lamb, turkey and chilled items like beef franks, deli meats, breakfast meats and prepared foods. From the beginning, we have upheld the highest level of Halal brand integrity. We are not a brand that decided to produce Halal products. We have been a Halal brand from day one. This factors into everything we do, and all new projects that we undertake,” said Midamar director and co-owner Jalel Aossey.

Aossey, who has more than 10 years of experience in franchise operations, will also be presenting at the Gulfood Conference’s Food Franchising Workshop on February 27, 2013 at 1:15pm and will deliver insights on food supply chain essentials, risk strategies, as well as halal standards and issues to investors, restaurant owners, franchisees, and franchisors at the conference.

Last year Midamar won the “Best New Halal Food" award for the second year in a row at the Gulfood Awards as well as 2012 award for "Best New Fast Food Product or Innovation".