Accor opens Pullman Deira City Centre Hotel, Dubai

Accor officially opened Pullman Deira City Centre hotel in Dubai yesterday, following a massive overhaul of the hotel by owner Majid Al Futtaim Properties.

The 317-room hotel brings the Pullman brand back to Dubai, after the hotel it previously ran at Mall of the Emirates — also owned by Majid Al Futtaim — was reflagged as a Sheraton in January.

The hotel features a range of signature Pullman services, such as free wi-fi, the Pullman bed, Vinteca by Pullman wine list and Pullman Fit & Spa, plus four restaurants including a 24-hour lobby lounge, Le Cafe, and rooftop pool bar, Azure.

Accor Middle East MD Christophe Landais commented: ““We are committed to further strengthen our position in the region and the Pullman Dubai Deira City Centre will undoubtedly be the choice hotel for business and leisure travellers. We currently operate four Pullman hotels in the Middle East, and will add two more — the 354-room Pullman Dubai Jumeirah Lakes Towers which will open this year and the 468-room Pullman Doha West Bay, which will open in 2015.”

There are presently 78 Pullman hotels operating in 23 countries and a goal to expand this number to 150 hotels.

At the launch of Pullman Deira City Centre, Accor president and chief operating officer Yann Caillere revealed the ambitious growth plans.

“Adding Pullman Dubai Deira City Centre to our global properties is a milestone for us,” said Caillere.

“We have huge ambitions for this brand which offers a strong and differentiated proposal to customers and owners. Middle East’s strong travel and tourism outlook matches Accor’s development goals of managing 150 Pullman hotels worldwide by 2015-2020, among which 15 will be in key GCC destinations,” added Caillere.