Bin Majid Hotels, the UAE hotel chain with four properties in Ras Al Khaimah, will use Arabian Travel Market 2013 to unveil a new corporate logo and announce the opening of two new properties in Abu Dhabi and Ras Al Khaimah.
The group’s two newest hotels are the Nehal Hotel, Abu Dhabi, comprising 134-room and suites and the group’s first property in the capital, and the Santorini Hotel, a 265-room hotel located on Marjan Island, the first man-made island project in Ras Al Khaimah, which is scheduled to open by the end of 2013.
Bin Majid Group general manager Dr Ali Kasapbashi said: “We will unveil our new corporate identity including the news about our two new properties, the Santorini Hotel and Nehal Hotel. ATM is always the best venue to introduce, promote, and demonstrate our products and services to existing and potential partners. The new logo will reflect the direction that we are heading while the new properties will cater to the demand of our leisure and business guests. We have announced in the past that we are expanding in the UAE and this is now happening so we invite everyone to visit our stand and be the first to see the images of our new logo and new properties.”
The hotel group will also be using ATM 2013 to premier new promotional strategies to attract more weekend guests to Ras Al Khaimah as well as during Ramadan, Eid and public holidays.
Bin Majid Hotels revealed that the leisure market in the UAE’s northern emirate is becoming increasingly buoyed by demand from the Russian, German and Czech tourism markets and “so we are expecting an increase of 10 to 15 per cent in volume this summer and during the last quarter of the year,” said Kasapbashi.