UAE-based Warwick heads Viceroy sales & marketing

Tricia Warwick is the new regional vice president of sales & marketing for Europe, Middle East and Africa for the Viceroy Hotel Group.

She is one of three key appointments at the group strengthening its sales & marketing team worldwide. Also joining the company is Jane O’Shea, regional director of sales for the Viceroy Hotel Group in the UK and Christophe Victor, the new director of sales for Viceroy Maldives.

Warwick has close to 30 years expertise in international tourism and has held a number of senior roles in the UK including head of leisure sales for British Airways. In 2001 she moved to Dubai where she joined Jumeirah Hotels & Resorts as vice president of sales before joining Kerzner International as senior vice president of international sales & marketing.

In 2011, Warwick set up her own representation and consultancy business, working with luxury hotel companies such as One and Only, Six Senses Resorts and LUX Resorts for the Gulf markets.

Based from the UAE, her new appointment will give her responsibility for global sales, marketing and public relations in Europe, the Middle East, Africa and the Indian Ocean.

“Tricia has an excellent knowledge of what sales should deliver to our stakeholders and a wealth of industry contacts at her fingertips,” said Viceroy CEO Bill Walshe.

“She also has that rare ability to build incredibly strong relationships with everyone, from colleagues to customers to business partners, and her appointment will be a key component for our future success.”