Bin Majid unveils AED 150m expansion plan

Bin Majid Hotels & Resorts has announced an AED 150 million expansion plan covering the new corporate identity, a newly-opened hotel in Abu Dhabi and two upcoming hotels – a hotel apartment in Abu Dhabi and one in Ras Al Khaimah.

Dalal Saadeddine, CEO, Bin Majid Hotels & Resorts, said the expansion plan would aim to support the region’s growing tourism industry.

“There’s a big potential in this industry and we are seeing a tremendous increase in the number of visitors choosing the UAE as their preferred tourism destination,” he continued. “With the new properties and upcoming ones in the pipeline, we will soon be recognised as a leading hotel and leisure company in the UAE and the region.”

The group’s venture into the capital city will begin with the opening of Nehal in Abu Dhabi.

Nehal, which will target the corporate and government sectors, features 134 rooms and suites, with designated rooms for handicapped guests and connecting rooms for families travelling together.

The Tower Apartment, also located in Abu Dhabi, will comprise of 230 rooms and suites and will offer excellent service and facilities.

As part of its continued growth in the region, Bin Majid Hotels and Resorts will open Santorini by end of 2013, which will cater to the leisure market. The 265-room hotel will be located in Marjan Island, the first man-made island project in Ras Al Khaimah.

The design of the new logo bears the silhouette of the sun, aimed at reflecting Bin Majid Hotels & Resorts as the premier provider of world-class vacation experience for both leisure and business travellers, the company said.

The brand currently has five hotels under its wings – Beach Resort, Beach Hotel, Acacia and Mangrove – all located in the emirates of Ras Al Khaimah, and Nehal in Abu Dhabi.