Gloria Hotel Dubai first in UAE to use WebExpress

Gloria Hotel Dubai is the first hotel in the United Arab Emirates to use hospitality-specific website solution WebExpress by Sabre Hospitality Solutions. 

The four-star Gloria Hotel will have access to the end-to-end ecommerce platform that includes a complete website, booking engine and search engine optimisation (SEO) solution bundle.

The increase of direct online conversions and a growing occupancy rate of the 1,010 Gloria Hotel Dubai suites and apartments driven by digital marketing and online bookings are at the centre of the agreement, the companies said.

Gloria Hotel Dubai general manager Freddy Farid said holiday makers and business travellers were increasingly booking their holidays online.

“Doing so directly at the Gloria Hotel Dubai website we enable them greater flexibility and understanding of everything the hotel has to offer, while our business benefits from the direct customer booking relationship,” he asserted.

“We were looking for a website development company who understands hospitality and could help us grow our bookings as well as our web presence. Sabre Hospitality Solutions’ WebExpress was able to offer advanced web services to position our website at the center of our marketing efforts, and it matches the needs of a more and more digitally driven business.”

WebExpress is available to hotels throughout Europe, the Middle East and Asia. The internet marketing services are a complement to Sabre Hospitality’s other global distribution and mobile solutions including the SynXis Central Reservation System and Guest Connect website booking engine.

“Even today, hotel websites are created according to design aspects without much attention for sales conversions,” said VP business development EMEA, Sabre Hospitality Solutions Monique Jaspers-Wijn.

“With our total hotel website solution in place, coupled with our newly expanded EMEA support team, we help our customers acquire, engage, retain and convert business at every digital touch point.”