Marriott International's F&B menus go digital

Marriott International is to use the iRiS F&B application, which allows its restaurants to create digital menus and present them on tablets (iOS and Android) for their diners.

The software, which will initially be rolled-out across the group's Ritz-Carlton properties, enables Marriott restaurants to present their wine cellar and bar in a fresh format that is in tune with today's tech-savvy consumers. The restaurant’s clientele can view as much or as little information as they require.

The design, look and feel is bespoke for Marriott International and tailored for each property. On the tablets diners are offered three separate categories: Sommelier, Bar and Menu to aid their selection and enhance the dining experience.

The group signed an official agreement to commence working with UK hospitality guest services developer iRiS Software Systems in a ceremony that took place at Renaissance Bangkok Ratchaprasong hotel in Bangkok.

Marriott International’s Regional VP Information Resources, Asia Pacific (Martin Bookallil) signed a formal agreement with the software developer, attended by Mr Jason Jefferys, CEO of iRiS, who flew in from London to attend. Also in attendance was Mr Bruce Hoffmeister, Global CIO of Marriott International based in Washington DC.

VP of IR at Marriott, Martin Bookallil said at the signing: “Mobility in our hotels is one of our key priorities. iRiS Software Systems will provide us with practical software tools that enable our guest-facing operation to present and engage with our guests in fresh new ways.

“We are very excited to work with the iRiS team on several new opening hotel projects this year to bring these products and processes to life, starting with our Ritz-Carlton properties.”

CEO of iRiS Jason Jefferys of iRiS also commented on the deal. “We are very excited to be working with Marriott, a world-class organisation that recognizes that even their most traditional brands stand to benefit greatly through the iRiS F&B app. Not only do guests enjoy using the wine list far more, but they will be able to do so in their preferred language. People love using tablet technology and nowadays it is becoming common-place but is still exciting.”