Marriott launches 'Travel Brilliantly' campaign

Marriott International has launched a new multi-year global marketing campaign titled “Travel Brilliantly,” that aims to tap into the lifestyle of 21st Century travellers and hotel guests.

The campaign will include TV, digital and mobile advertising, a new brand logo, enhanced social media platforms and a new website that will include a co-creation platform to solicit user-generated ideas.

Marriott Hotels vice president of global marketing Mara Hannula said: “The iconic Marriott Hotels brand is transforming itself and reasserting its position as an innovation leader. Therefore, the campaign had to be bold in not only staking our claim, but also engaging the next generation of travellers to join us in co-creating the future of travel."

Marriott claims that the new website, www.travelbrilliantly.com will be a platform for portraying Marriott’s past and future innovations and soliciting similar, future-forward ideas from influencers, experts and traveling consumer enthusiasts.

Visitors to the website will be invited to share their ideas to improve the modern travel experience across design, culinary, wellness and technology.

Ideas submitted through the end of September will be entered into a Co-Creation contest, where three judges, Shira Lazar, host of “What’s Trending,” Marc Kushner, Co-Founder of Architizer and Matthew Von Ertfelda, Vice President of Innovation at Marriott will identify top ideas.

Fifteen first prize winners will be chosen and the judges will choose the creator of the best overall idea, who will have the opportunity to travel with and design future innovations alongside Marriott experts, impacting travel for the next generation.

As a part of the new campaign, Marriott Hotels across the world have also being renovated with re-designed lobbies and public spaces known as Greatrooms’ as well as introducing new concepts designed for the mobile worker including Workspring at Marriott, Red Coat Direct and Workspace on Demand.