Starwood announces fourth annual 'Iftar for cabs'

Starwood Hotels & Resorts have announced plans to hold its fourth annual ‘Iftar for Cabs’ later this month to provide Iftar packs to hard working cab drivers across the Middle East.

This year, 34 Starwood hotels across the Middle East are taking part in the event including the recently opened Sheraton Dubai Mall of the Emirates Hotel in the UAE and the Four Points by Sheraton Riyadh Khaldia, KSA.

Starwood Hotels & Resorts, Middle East senior vice president & regional director Guido de Wilde said: “Once again our initiative goes from strength to strength and I am humbled that more and more of our hotels are choosing to take part every year. Iftar for Cabs says a small thank you to cab drivers throughout the region who continuously work to provide transportation services for our guests and provide them with an essential service when travelling or working in the Middle East.”

The ‘Iftar for Cabs’ initiative was first launched in 2010 and has since become an annual tradition for many cab drivers throughout the region. During the hour of Iftar on Tuesday 23 July, 2013, associates from participating Starwood hotels will hand over Iftar packs to cab drivers as they drive through the main entrance of each hotel.

Catering teams at each hotel will prepare Iftar packs, with associates from across various departments within each hotel, including catering, administration and guest services, joining forces to distribute them to cab drivers as they arrive.