Sharaco to enter KSA mid-market hotel segment

Saudi Hotels and Resorts Company (Sharaco) CEO Badr Al Bader has revealed the company's  plans to enter the mid-market hotel segment in Saudi Arabia.

The group currently owns and operates 11 five-star hotels in Saudi Arabian cities, five of which are in Mecca.

“As part of the next phase of our growth, we are exploring three-star and four-star properties in secondary cities. It’s an attractive segment, it’s underserved and it’s high growth,” Bader told Hotelier Middle East.

Sharaco currently has two more hotels in the pipeline, one each in Medina and Riyadh.