40% of Hilton web traffic comes via mobile devices

Hilton Worldwide has reported a double digit growth in traffic through its online booking platform, with 30% to 40% of its total web traffic coming from either smart phone or tablet devices.

The hotel group also revealed that this figure can rise to as high as 70% during tactical online marketing campaigns released in local markets.

Hilton Worldwide’s Middle East & Africa director of e-commerce Artour Severinov said: "Mobile is an integral part of our online strategy with easy to use design at every stage of the booking and conversion process. We customise our online messages for mobile and have built mobile optimised websites for that purpose.”

“Our recently launched Arabic site www.hiltonhotelsmea.com is bi-lingual (English & Arabic) and is built in HTML5 responsive web design allowing the site to seamlessly adopt itself to the user browsing device making the search and booking process very simple and convenient,” added Severinov.