TRYP by Wyndham brand to make Middle East debut

Wyndham Hotel Group has revealed plans for the introduction of its TRYP by Wyndham hotel brand in the Middle East, following the signing of a management agreement with Omega I, a subsidiary of British-owned developer The First Group.

The four-star 672-room TRYP by Wyndham Dubai is currently planned to be the largest TRYP by Wyndham in the world when it opens in late 2016. Located in the city’s TECOM district, the news follows Wyndham’s announcement earlier this year of plans to bring its upscale Wyndham Hotels and Resorts brand to the UAE with a property in Dubai Marina within the next three years.

Wyndham Hotel Group senior vice president and managing director for EMEA Rui Barro said: “With such a diverse portfolio of brands, Wyndham Hotel Group offers a unique breadth of choice and the benefits of Wyndham Rewards, the world’s largest hotel loyalty programme by number of participating hotels. We are thrilled to deliver these hotels through strong partnerships with companies such as The First Group, which share our ambition and passion for creating great guest experiences for business and leisure travellers around the world.”

According to Wyndham the TRYP by Wyndham brand has been designed to offer a “Own the City” service culture, which openly displays passion for guests and for the cosmopolitan cities in which its hotels are located. Hotel facilities will include designated meeting space, a spa, gymnasium and a variety of food and beverage outlets including all-day dining and speciality restaurants, as well as a coffee shop, lounge area and bar.

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With construction already underway, the hotel is expected to create some 500 jobs in the city and will be managed by Wyndham Hotel Group (UK) Limited, or one of its affiliates, adding to Wyndham Hotel Group’s growing portfolio of managed hotels around the world.

The First Group’s co-founder and joint-chairman Danny Lubert said: “We are delighted about our expanding partnership with Wyndham Hotel Group and what it will mean for our owners. Thanks to Wyndham’s extensive global reach, we know this collaboration will have a positive impact on the success of our hotel properties, in turn, spelling higher demand and occupancy levels and great returns for our investors.”

Gary Shepherd, co-founder and joint-chairman of The First Group, agreed: “We are really excited about what the future holds for The First Group and Wyndham Hotel Group,” said Shepherd. “We have no doubt that as our own portfolio expands, our relationship with Wyndham Hotel Group will continue to grow.”