Stefan Breg rejoins IHG to lead F&B concept design

Restaurant and bar development expert Stefan Breg has been appointed F&B concept design director Asia, Middle East and Africa for Intercontinental Hotels Group, based in Bangkok.

Breg, who most recently ran Dubai-based company Tribe Restaurant Creators and worked for IHG as regional director F&B a decade ago, will lead F&B concept development at more than 200 new outlets across 134 pipeline hotels.

He will also be responsible for driving operational efficiency and creating brand-defining F&B outlets in the current IHG portfolio, which consists of more than 800 restaurants and bars in 231 hotels across Asia, Middle East, and Africa.

Commenting on his new role, Breg said: “I’m excited to rejoin the IHG team. Having run my own company, Tribe, for the past decade I’m ready to take on a new challenge and put that experience to work from inside one of the world’s leading hotel companies.

“This is a tremendous opportunity for me to work amongst a team of first class professionals to further bolster the company’s F&B reputation and I look forward to creating more brand-defining outlets for IHG’s hotel brands.”

Breg will report to AMEA vice president of food And beverage Phil Broad, previously also based in Dubai where he headed Jumeirah Restaurants.

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Also joining IHG’s regional F&B team is Andreas Reich, who has been appointed F&B director of performance AMEA, again based in Bangkok.

Reich, who will be responsible for shaping and executing the region’s F&B strategy, as well as operations and performance across the 800 hotel outlets, has held senior management positions at iconic hotels in Europe, Las Vegas and most recently Singapore’s Marina Bay Sands.

Broad said of his new team: “I’m thrilled two of the region’s most celebrated F&B experts are joining the team. Both Stefan and Andreas bring a wealth of experience to their respective roles, which will enable us to continually improve the food and beverage experiences we offer across all our brands. Food and beverage is a central part of any guest experience. The team is focused on ensuring these experiences are memorable and become a great reason to stay or dine with us again.”