London's Reform Social & Grill arriving in Dubai

Gates Hospitality has signed a deal to bring London’s Reform Social & Grill to The Lakes, Dubai with the opening date set for October.

Gates Hospitality CEO Naim Maadad said: "The Lakes is a fantastic location for Reform to open up here in Dubai as it is right in the heart of a thriving community of thousands of families – not only in The Lakes but in nearby neighbourhoods such as The Springs and The Meadows.

"We have taken the lease on the venue from Emaar and will be using not only the brand of Reform in London but also the expertise in terms of senior management and staff coming over to Dubai."

Tadgh Ryan from Reform Social & Grill in London is the new GM in Dubai and will lead a team made up of management and staff from both Britain and the UAE. "We are taking the very best of what we have to offer in London – from the food right through to the décor and service standards – and giving it a Dubai twist," said Ryan.

Maadad explained that bringing Reform to the UAE from London continues the trend of international brands finding a second home in Dubai.

The venue is set in a fully refurbished 15,000sqft indoor and outdoor site and will serve traditional British food and drink. Music is also a big part of the experience; customers at The Lakes can expect laidback jazz, pop and soul throughout the day with Britpop and rock late into the evening.